Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection. If that’s true for your store, you’ll have to find another solution.
On-Page SEO Elements
This is because header tags subdivide your content into logical paragraphs, making them easier on the eyes. Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized. Think of them like road signs that guide the user through your content, from the start to the end. Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience.
With GDPR in Europe and CCPA in California setting strict privacy rules, first-party data collection has become essential for all online businesses. You need to signal to Google that your content is trustworthy and well-researched. Think of it as borrowing someone else’s credibility to make your own content more credible. Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google.
External Linking
You have a previous blog post you made where you discussed the best types of chocolate for baking. When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” SEO Anomaly it’s hard to know the intent behind that search.
This makes the H2 tag useful because it contributes towards creating a good on-page user experience. So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings. You can use a tool such as Ahrefs or SEMrush to conduct some keyword research before you continue optimizing your on-page content. For best results, make sure your keywords sound natural rather than cramming them in – keyword stuffing can actually damage your rankings. Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines.
Add Engaging Calls-to-Action
We hope you enjoyed this guide on on-page SEO vs technical SEO. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. By combining both strategies, businesses can create a strong SEO foundation for long-term success. Unlike Answer the Public, with crazy charts and images of some bearded dude, the questions are laid out in a simple table. Either way, glossaries are an AWESOME way to find new keyword ideas.
- Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page.
- When done correctly, On-Page SEO ensures that search engines can crawl and understand your website’s content, while also providing a great experience for users.
- Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO.
- Google favors shorter URLs because they are easier to crawl and understand.
- Now that you know what it takes to keep your on-page SEO in tip-top shape, you’re ready to optimize your content!
We don’t boast of being the leading or top internet marketing agency. We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results.
The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better.
However, Understanding the differences can help you determine what is necessary to achieve your goals. Once we complete your deliverables, we will share them with you for approval and publishing. Finding an SEO agency is like dating; your relationship won’t last long without chemistry. For this reason, we always start with a consultation call to learn more about your business and goals. If we can help, we will let you know, and if not, we’ll tell you that too. If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely.
This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website.
